Detroit City Football Club

This isn't your everyday semi-professional (now professional) team. Detroit City FC games crackle with the electricity of passionate fans and a burgeoning soccer community in the city. The team's commitment to the communities in Detroit and Hamtramck are extensive. I have worked with the team through three seasons, developing a unique look for each season though branded print and digital work to support media, social, marketing and client needs.

Each season I developed a tailored look that would act as that year’s expression of the brand.

This was an exciting way to explore the brand identity and push it in different directions each year while maintaining an identifiably Detroit City look.

Role: Design and art direction

Deliverables: Season assets, social posts, email, OOH, digital ads, print programs, merch, tickets, gifs, logos and more.