Driving Conversion with an Updated Landing Page

Challenge

Use a combination of analytics and Fullstory to understand current homepage usage and create a redesign that encourages conversion.

Results

The redesigned homepage features updated branding and a new use of color. I identified some opportunities to bring the digital expression of the brand into ADA compliance and created some guidelines for the internal team to use going forward to support compliance efforts. We introduced several animated sections, including some scroll based animations that, during testing, we saw kept users on the page longer. Overall, the team was able to apply component based design to set future tests up for faster builds and this homepage saw an uptick in clicks to sign up and download the app.